MEECA (Michigan Energy Efficiency Contractors Association)

Kaitlyn Beyer

Kaitlyn Beyer serves as the Programs Associate for Michigan EIBC and its sister organization, the Institute for Energy Innovation. Kaitlyn’s work focuses on communications, research and writing, and assisting with events.

Kaitlyn brings past experience in community organization and communications. In her previous position, Kaitlyn managed a State House campaign in northern Michigan.

Kaitlyn graduated from Michigan State University with a B.A. in Social Relations and Policy, a second major in Political Theory and Constitutional Democracy, and a minor in Women’s and Gender Studies. While at MSU, she held internships at a communications firm, a gubernatorial campaign, and a legislative office, as well as working for the university’s Department of Student Life.

Nicole Forward

Nicole Forward serves as Director of Partnerships and Corporate Relations for the Michigan Energy Innovation Business Council. In this role, Nicole’s work focuses on growing Michigan EIBC’s business membership and managing the organization’s events, conferences, and regional networking meetings.

Nicole has more than a decade of experience working in non-profit development in both Grand Rapids, Michigan and Los Angeles, California. Nicole’s previous position was Membership & Annual Fund Manager at the Grand Rapids Public Museum, the oldest and second largest museum in the state of Michigan. Before moving back to her home state of Michigan, Nicole served as Director of Development at the California Science Center in downtown Los Angeles, the largest hands-on science center on the west coast.

Nicole graduated from Michigan State University with a B.A. in Political Science with an emphasis in Public Administration.

Laura Sherman

Laura Sherman serves as the Vice President for Policy Development for Michigan EIBC. Laura focuses on supporting all aspects of Michigan EIBC’s policy platform, including ongoing policy initiatives, engagement at the Michigan Public Service Commission and state agencies, and legislative efforts.

In addition to her role at Michigan EIBC, Laura is a Senior Consultant with 5 Lakes Energy where she focuses on renewable energy development, community engagement, and business sustainability. Her work involves engagement with industry, community members, non-profit organizations, and elected officials to advance renewable energy projects across the Midwest.

Prior to joining Michigan EIBC and 5 Lakes Energy, Laura served as a Policy Advisor in Washington D.C. to Senator Michael Bennet (D-CO) on energy, agriculture, and environmental issues. In that capacity, Laura led a team to develop legislation, analyze policy issues, and negotiate bipartisan solutions. She was involved in crafting the 2015 extensions of the renewable tax credits, advancing federal initiatives on building energy efficiency, and supporting land conservation efforts.

Laura received a B.S. in Geological and Environmental Science from Stanford University and a Ph.D. in Earth and Environmental Sciences from the University of Michigan. Her graduate and postdoctoral research utilized novel techniques to trace toxic heavy metal pollution from sources like coal-fired power plants into rainfall and aquatic ecosystems across the Great Lakes Region.

Liesl Eichler Clark

Liesl Eichler Clark is President of the Michigan Energy Innovation Business Council (EIBC) – a business trade association established to foster a business-friendly setting for the clean energy industry – and under her leadership Michigan EIBC has become the premier organization dedicated to advanced energy business interests in Michigan. Michigan EIBC serves the objectives of member companies by strengthening the Michigan network of advanced energy businesses, engaging the public and policymakers around policy and regulatory initiatives, creating partnerships to expand business opportunities, and advancing energy innovation.

In 2010 Liesl co-founded 5 Lakes Energy, a nationally recognized policy consulting firm offering services to the public and private sectors in clean energy policy development, research and analysis, and sustainability practices. Under Liesl’s leadership, 5 Lakes has provided client services in 16 states. The firm’s capabilities and vision have made it a trusted source for businesses, policymakers, and other stakeholders seeking to advance the transition to a clean energy economy.

Throughout her career, Liesl has built a reputation in collaborative policy development. She has been instrumental in building relationships between the clean energy business community and state and federal policymakers, while engaging lawmakers and regulators in the process. Prior to co-founding 5 Lakes Energy, Liesl held several positions in Michigan state government including: Deputy Director for Energy Systems at the Michigan Department of Energy, Labor, & Economic Growth; Policy Adviser to Governor Jennifer M. Granholm on energy, agriculture, environment and natural resources issues including the 2008 Clean, Renewable, and Efficient Energy Act; and Policy Adviser for renewable fuels and legislative liaison in the Michigan Department of Agriculture. She was also a Consultant for Accenture.

Liesl earned her a Master’s Degree in Public Administration from Michigan State University (MSU) while working full-time, and holds a Bachelor’s Degree in Political Economy from MSU’s James Madison College. She has also completed the Great Lakes Leadership Academy and serves on local community boards.

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